The main opportunities facing W4K include:
-	The discount/super sellers are looking for ways to expand product lines with unique toys (i.e. giving more shelf space to educational toddler toys).
-	There has been and continues to be an increased focus among parents, teachers, etc. for educational toys (especially for early learning/toddlers).
-	W4K could scale up its service component by increasing the number of woodworking classes it offers.
-	There seems to be a general resurgence of interest in traditional, custom-made toys (see social section).
-	A new requirement for SCPA-certified toys is proliferating among several of the major discount chains (see legal section) therefore, some manufacturers have been displaced.  Certain chains are currently looking for products to replace those that have dropped out.